Sapphire is a popular Pakistani fashion brand known for its trendy and modern clothing for men and women. However, a closer look at customer reviews reveals that while many praise the product quality, the brand's customer service leaves much to be desired.

On the positive side, satisfied customers frequently mention the stylish designs, good fabric, and fast delivery offered by Sapphire. One happy shopper on Facebook raved, "ordered dresses from sale, quality is good and delivery was also very fast." Trip Advisor user Miss Samah F. echoed this, saying the "quality of material [was] excellent" and hailing the "absolutely fast delivery."

However, for every glowing review, there seems to be a horror story of bungled orders and unhelpful customer support. Frustrated customers report receiving damaged or defective items, incomplete orders, and difficulty obtaining refunds.

Farah Naz on Facebook shared how a dupatta was missing from her suit, and even after "chasing them," she was only offered a measly Rs. 2000 voucher as compensation. Twitter user Akbar Mohammad Ali was still waiting for resolution on a missing item after one month, calling it the "worst customer service ever."

Several reviewers also complained about the hassle of ordering online from abroad. Anayah O. advised UK customers not to trust Sapphire's promise of free shipping over £150, as she was slapped with £67 in customs duties. Another UK shopper, N I, called Sapphire "an absolute joke of a company" after also being charged customs that the brand refused to cover as promised.

While issues can arise with any online retailer, the volume and consistency of complaints against Sapphire point to deeper problems with their customer service. It's unacceptable that so many customers are receiving flawed products and struggling to get refunds or exchanges.

Sapphire needs to take a hard look at their quality control and invest in better training for their support staff. Good design is wasted if it's not backed up by attentive service. Until the brand can address these failings, shoppers may want to think twice before placing an order, especially from overseas.

In conclusion, Sapphire seems to be a brand at a crossroads. They have the style and quality to impress, but their dismal customer service is tarnishing their reputation. It's up to Sapphire to step up and match their chic clothes with equally classy treatment of their customers. Until then, caveat emptor.